1) Advertise in Overlook Views
2) Columbia Pool receives a reprieve
3) OKNA monitors postal delivery pilot project
4) Learn to keep your garden and yard beautiful
6) Daylight saving time begins
1) Advertise in the Overlook Views
Overlook residents and businesses recently received the spring edition of OKNA’s quarterly newspaper, Overlook Views. For many years, generous financial supporters have covered the printing costs of the newspaper, but those sources of revenue have stopped. The OKNA Board therefore has decided to begin selling ads.
Putting together a high-quality newsletter takes a lot of work. Writers, designers and editors all volunteer uncounted hours each quarter to ensure that Overlook Views looks good and contains useful content. A team of volunteers delivers the paper to every household and business. When they can’t access apartments, they try to leave a stack in the lobby. Readers also find stacks in local shops.
OKNA thanks all of those volunteers. Without them, Overlook Views wouldn’t be possible.
But one big cost remains: printing. We print about 3,700 copies of each edition. And that number keeps increasing as new residential buildings go up and businesses open in Overlook. The cost now exceeds $500 each print run, so more than $2,000 per year.
Many Portland neighborhoods rely on advertising to fund their newspapers. OKNA’s board reviewed those other neighborhoods’ advertising plans and set rates in line with what they charge. Any revenue that exceeds production costs will go into the OKNA accounts to fund other activities such as the annual movie in the park, summer and winter parties, and neighborhood cleanups. Overlook remains a 501(c)3 nonprofit.
A hyper-local publication like Overlook Views that goes to every home in a geography is a great opportunity for businesses to reach neighbors. If you are interested in purchasing ad space or have questions, please contact info@overlookneighborhood.org for more information.
Ad rates for 2020 are:
| Type | Size | 1x | 2x | 3x | 4x |
| 1/16 page | 4.9″ W x 1.8″ H | $40 | $75 | $105 | $130 |
| 1/8 page | 4.9″ W x 3.8″ H | $75 | $140 | $200 | $240 |
| 1/4 page | 4.9″ W x 7.8″ H | $145 | $265 | $385 | $465 |
| 1/2 page | 10″ W x 7.8″ H | $280 | $510 | $745 | $900 |
| Full page | 10″ W x 15.8″ H | $550 | $1,000 | $1,400 | $1,750 |
| Listing in the Business and Service Directory: $50/year | |||||